Tech
A Look Back on How HONOR X9 Series Became the No. 1 Mid-range Smartphone in PH
It has now become a tradition for HONOR to launch its biggest hit X9 series every January
Tech
HONOR 500 Series, Launched Globally
Introducing HONOR 500 and HONOR 500 Pro with 200MP Portrait Engine, 8,000mAh HONOR Silicon-carbon Battery, and MagicOS 10
Events
LG Ambassador Challenge Boosts Community Care: New Tres Cruses Health Center Opens for Mothers and Children
New facility expands maternal and pediatric care access for families in Barangay Tres Cruses in Tanza, Cavite with support from LG Philippines.
Lifestyle
SM and Jobstreet Champion Filipino MSMEs at 2025 MSME Summit
The MSME Summit 2025 brought together entrepreneurs, industry experts, and business leaders as Jobstreet by SEEK Philippines—supported by SM Supermalls—provided practical insights, tools, and inspiration to help Filipino MSMEs grow. From expert talks to interactive sessions and success stories like 1919 Chocolate, the summit empowered aspiring and established entrepreneurs with knowledge they can apply to their businesses today. #SMforMSMEs #JobstreetbySeek
Lifestyle
What’s New at SM Supermalls? Big Thrills, Bigger Experiences in Cebu!
Enjoy the best of living with more access to bigger adventures. From sweet treats to immersive activities, you’ll never run out of things to discover with SM!
💙 Something Sweet & Savory at SM City Cebu
🤍 Indoor Sports & Japanese Meals at SM J Mall
💙 Upgraded Dessert Experience at SM Seaside City Cebu
Expand your horizons here in Cebu—only at SM Supermalls.
#NewEraOfFirsts
#EverythingsHereAtSM
HONOR X9d 5G Smashes First-Day Sales, Up 160% Over HONOR X9c 5G
Talking about smashing! HONOR X9d 5G just smashed the sales record of its predecessor
Lifestyle
BEST NEW Firsts in Davao: Discover Insta-Worthy Spots
A new chapter begins in Davao as SM City Davao opens its Expansion Building—bringing more space, more flavor, and more exciting finds for you. From sweet treats to fashion must-haves and quirky delights, every first is handpicked to inspire your every day.
🥞 Puffy’s
🍵 The Matcha Tokyo
🍔 Chili’s
🍖 Brique
🍜 Nanyang
🥤 Aquaflask
🎰 Gashapon Bandai
📚 Fully Booked
✨ Flying Tiger
⌚️ Coach
👟 Anta
Experience all that’s new and discover a bold new era full of evolving finds at SM City Davao.
#NewEraOfSMSupermalls
#NewEraOfEvolvingFinds
#EverythingsHereAtSM
Lifestyle
SM Prime: Living in Tomorrow’s Water-Resilient Future
Across SM malls, practical water management systems and innovative solutions are amplified when we all practice mindful consumption and take collective action.
#SMGreenMovement
#WaterForTomorrow
Lifestyle
BEST NEW Firsts in Cebu: Little Escapes Made Just for You
Find your escape with Cebu’s newest firsts—made for the breaks you deserve to experience a new kind of wonder. From feel-good flavors to playful lifestyle picks, every stop is handpicked to sprinkle joy in your everyday.
🔌 Dyson, SM City Cebu
🍕 Cibo, SM City Cebu
🍲 Co. Limited, SM Seaside City Cebu
💄 Issy, SM Seaside City Cebu
Discover all that’s new in SM City Cebu and SM Seaside City Cebu, and enjoy an elevated way to find your next favorite in this bold new era of evolving finds with SM Supermalls.
#NewEraOfSMSupermalls
#NewEraOfEvolvingFinds
#EverythingsHereAtSM
Events
CDO Marks 50 Years With the Holiday’s Perfect Pair: CDO Holiday Ham and Danes Queso de Bola
50 Years of Noche Buena Favorites
CDO Holiday Ham & Danes Queso de Bola
Lifestyle
Securing Tomorrow’s Supply: SM City Baguio Turns Rain into Resource
Beyond infrastructure, SM’s Water for Tomorrow campaign engages communities and mallgoers in responsible water use, turning sustainability into a shared commitment.
#SMGreenMovement
#WaterForTomorrow
Brandplay Wins Agency Of The Year At 61st Anvil Awards, Takes Home 26 Trophies
Brandplay earns Agency of the Year at the 61st Anvil Awards, securing 26 trophies in one of the most competitive years on record, underscoring the agency’s commitment to strategy-led creativity, disciplined execution, and meaningful, measurable communication outcomes.
Lifestyle
COMELEC and SM Supermalls Renew Partnership for Voter Registration and Mall Voting for the 2026 Barangay & SK Elections
Making Voting More Accessible
COMELEC and SM Supermalls Renew Partnership
Lifestyle
BEST NEW FIRSTS IN METRO MANILA: Lifestyle and Looks Made for You
From new season must-haves to picks that can add something extra to your day, see what’s new and find your next favorite.
👟 REV*, S Maison
🩴 FitFlop, SM Megamall
🎒 Beyond the Vines, SM Megamall
👗 Ever New, SM Megamall
💍 Tessera, SM Podium
📸 Insta360, SM Aura
Step into what’s next in Metro Manila—only at SM Supermalls welcoming a new era of evolving finds.
#NewEraOfSMSupermalls
#NewEraOfEvolvingFinds
#EverythingsHereAtSM
Lifestyle
SM City La Union Boosts Climate Resilience with Rainwater Catchment System
SM City La Union features a rainwater catchment facility that’s designed to collect and store large volumes of stormwater, creating safe and resilient spaces for the community.
#SMGreenMovement
#ResilientCommunities
#WaterForTomorrow
Events
SM Supermalls and DICT launched Digital Corners in SM Job Fairs
Unlocking digital futures at SM! 💻✨
SM Supermalls and DICT just launched the Digital Corner at SM Job Fairs—bringing free digital skills training like coding, cybersecurity, and online entrepreneurship straight to students and job seekers.
Launched at SM City North EDSA, this innovative learning space is designed to equip job seekers with essential digital skills—helping them stay competitive and confident in today’s digital-first job market.
Together with PSAC, we’re transforming job fairs into job-and-learning fairs—empowering the next generation with the tools they need to succeed. 🚀
#SMJobFair #SMSupermalls #EvolvingWithEveryYou #DigitalCorner #DICT #PSAC #FutureReady
Lifestyle
BEST NEW FIRSTS IN METRO MANILA: Flavors You’ll Come Back For
From trendy bites to hidden gems, discover a bold the newest flavors and uncover your next food obsession. All carefully handpicked to elevate your everyday cravings!
🍜 Ramen Nagi, SM Mall of Asia
🍵 Warabimochi, SM Aura
🧋CHAGEE, SM City North EDSA
☕️ Kenangan Coffee, SM Megamall
🤎 H Proper Coffee Roasters, SM Podium
🍫 Läderach, SM Mall of Asia
🥓 Brunch Bureau, S Maison
Taste what’s new and exciting in Metro Manila—only at SM Supermalls welcoming a new era of evolving finds.
#NewEraOfSMSupermalls
#NewEraOfEvolvingFinds
#EverythingsHereAtSM

Brandplay Wins Agency Of The Year At 61st Anvil Awards, Takes...
Brandplay earns Agency of the Year at the 61st Anvil Awards, securing 26 trophies in one of the most competitive years on record, underscoring the agency’s commitment to strategy-led creativity, disciplined execution, and meaningful, measurable communication outcomes.






