I Belong to the Zoo serenading the audience during the Alfie Awitan segment
Known for its imported quality and premium ingredients, Alfonso Brandy is made from the finest grapes sourced from La Mancha region in Spain and aged in Jerez’ largest single bodega. Alfonso Brandy is a premium brand that has been a staple in the Philippines for over two decades. Over the years, it has become a household name in the country, and its market has expanded beyond its loyal customers.
To celebrate its success and to honor its customers, Alfonso Brandy hosted an event at the Pop Up Katipunan in Quezon City last April 15, 2023. Dubbed Alfie Alley, the event brought together street culture, art, music and drinks for the enjoyment of Tropang Alfie.
Alfie Alley graffiti wall was unveiled during the program.Mr. Dennis Bato the designer behind the new bottle design Alfonso Brandy’s giant bottle and Alfie Alley graffiti wall
Branded as its first-ever street culture-themed outdoor event, Alfie Alley invited tropang Alfie to feel at home while enjoying the company of their friends and good music as they sip on Alfonso Brandy, whether on the rocks, with cola or with ginger ale and lemon. Showcased were the three Alfonso Brandy variants in their respective sari-sari-store-inspired booths, which also had their own limited edition merchandise and games for guests to enjoy.
Guests enjoy the event with participation in booth activities and some alfie quiz games where they can play and win prizes
Over at the Alfonso Light Booth, guests had the chance to snap a picture at the Alfie Alley Photobooth with their Alfie caps and shirts. Meanwhile, the Alfonso Zero Booth set up a thrilling Al-Flip Cup game where winners took home exciting prizes. Finally, the Alfonso Platinum Booth presented a Jenga-inspired game, Jengalfie Platinum, where one had to pick out the Alfonso Platinum block from the stack to win a special prize.
Art formed a huge part of Alfie Alley as well, as they unveiled a larger-than-life street-art-inspired Alfonso Brandy Bottle installation and a huge Alfie Alley mural created by artist Dennis Bato. Then, capping off the fun-filled event was Alfie Awitan, a string of musical performances by some of today’s biggest acts. The line-up included SSUT, Hulu, John Roa, I Belong To The Zoo, and Urbandub.
Urbandub keeping the party alive as the audience sang along closing the Alfie Alley Program
Following Alfie Alley’s launch in Quezon City, the street culture-themed event is set to delight tropang Alfie again next month. Alfonso Brandy’s Alfie Alley will be making a stop at Papa Doms Bar and Restaurant in Tagaytay on May 20, to be followed by a run at Daluyon Beach Resort in La Union on May 27.
