As artificial intelligence (AI) reshapes newsrooms, journalists are exploring ways to
adapt. In Cebu, local journalists and communications educators gathered for a full-
day workshop designed to equip them with AI skills, while reinforcing the values of
ethical and responsible journalism.

“This workshop aims to help address pressing concerns and challenges which
community journalists face daily in their work, such as digital safety, mental wellness, as
well as challenges brought forth by AI and its impact on the newsroom,” said Atty. Maria
Jane Paredes of STET–Women in Cebu Media.

The event was organized through a collaboration between STET–Women in Cebu
Media, International Media Support (IMS), the Asian Center for Journalism (ACFJ) at
the Ateneo de Manila University, PLDT Inc. (PLDT), and Smart Communications, Inc.
(Smart).

Journalist, technologist, and media advisor Jaemark Tordecilla offered participants a
deeper insight into AI and how it can support journalists in their daily newsroom work,
including tasks like summarizing information, generating story ideas, and transforming
content, among others. The discussion underscored that, while AI can enhance
efficiency and creativity, it still requires responsible use and careful review for accuracy
and fairness.

Participants also learned practical tips and tools from Innopub Media Co-founder Max
Limpag to protect their data online and ensure safety in the digital space. Limpag
stressed that digital security is not just a technical concern but a crucial responsibility for
journalists to establish and maintain trust.

Moreover, the workshop featured Bidlisiw Foundation Inc. Executive Director Pamela
Uy, who emphasized the importance of self-awareness and mindfulness in taking care
of one’s mental well-being. This is essential in the field of journalism, where the work is
demanding and constantly evolving.

“We're committed to empowering our stakeholders, and that includes the media.
Hopefully, this workshop helps journalists become more resilient in the digital age,” said
Roby Alampay, FVP and head of Public Engagement and Corporate Communications
Group at PLDT and Smart.

This effort underscores PLDT and Smart’s commitment to supporting the United Nations
Sustainable Development Goals (UNSDGs), particularly Goal 4: Quality Education,
Goal 9: Industry, Innovation and Infrastructure, and Goal 16: Peace, Justice, and Strong
Institutions.