The GUESS and J Balvin partnership is in full effect once again, running it back with Colores for the second iteration of Balvin’s vision to complement his 2020 aesthetic sonically and sartorially. The Vibras collection was met with great success and complemented Balvin’s tour with unique pieces and designs for the road. With Colores, J Balvin is further expanding his role in the creative and design process – which will now feature even more pieces for men, women and kids.
The campaign features the chart-topping singer in his hometown of Medellín, Colombia, celebrating the capsule alongside models Jamea Byrd and Sara Orrego. The shoot was art directed by Nicolai Marciano, Director of Brand Partnerships at GUESS, styled bytechno DJ and fashion model Sita Abellan and shot by fashion photographer Tatiana Gerusova. The series of images spotlight Balvin wearing pieces from the vibrant capsule collection throughout the colorful streets of Medellín, where fans of all ages joined Balvin on his 2-day journey to shoot the campaign. The collection is inspired by J Balvin’s upcoming March album, Colores and incorporates red, yellow, green, blue and purple tones into each piece, weaving J Balvin’s latest venture into this fashion capsule.