Global leading technology brand, HONOR Philippines, made history today in the King City of the South with a double celebration — the much-anticipated First Day Sale of the HONOR 400 Pro 5G and the grand opening of the newest HONOR Experience Store at SM Lanang Premier. 

The event was graced by the Davao Bloggers Society and other local media partners, loyal HONOR fans, and special guests, including Mr. Johnny Ong, partner dealer and owner of Mikrocell, HONOR Philippines National Sales Director Mr. Tom Yuan, and HONOR Star and ex-Pinoy Big Brother housemate Gen 11, Therese Villamor. The launch marks a major step in HONOR’s mission to bring premium, AI-powered technology closer to Filipinos across the country.

The HONOR 400 5G made waves during its initial launch, selling out in record time. Due to overwhelming demand, HONOR Philippines proudly brings the upgraded HONOR 400 Pro 5G to Davao — delivering even greater power, intelligence, and camera excellence.

“We’ve seen an incredible show of support from Filipinos nationwide, and Davao is no exception,” said Stephen Cheng, Vice President of HONOR Philippines. “The HONOR 400 Pro 5G is designed for those who want nothing less than flagship quality at a competitive price. It combines cutting-edge AI features, professional-grade photography, and all-day power — exactly what our customers have been asking for. This store opening in Davao is a promise that we will keep bringing the HONOR experience closer to more Filipinos.”

HONOR 400 Pro 5G: Flagship Power Meets AI Brilliance 

The HONOR 400 Pro 5G isn’t just a smartphone — it’s your all-in-one creative, gaming, and productivity powerhouse.

• 200MP Ultra Clear AI Camera – Capture every detail with unparalleled clarity

• 50MP Telephoto + 12MP Ultra-Wide Camera – Versatile photography for every shot

• Snapdragon 8 Gen 3 Chipset – Flagship performance for seamless multitasking and gaming

• HONOR AI Features – AI Image to Video, AI Cutout, and more for next-level creativity

• 6,000mAh Battery with 100W HONOR SuperCharge – All-day power in just minutes of charging

• Snapdragon 8 Gen 3 Flagship Chip – Perfect for multi-tasking, gaming, and binge-watching

• 6.78” Quad-Curved AMOLED Display, 120Hz Refresh Rate – Immersive visuals for work and play

• Up to 16GB RAM + 512GB Storage – Space and speed for everything you need

Davao Gets the Full HONOR Experience 

The newly opened HONOR Experience Store at SM Lanang Premier is designed to give customers the ultimate hands-on experience with the latest HONOR devices, exclusive promos, and top-notch after-sales service.

With this opening, HONOR reaffirms its commitment to making premium technology more accessible, giving Davaoenos the opportunity to explore HONOR’s cutting-edge products right in their hometown.

Pricing and Availability

Available in stunning color options—Lunar Grey and Midnight Black—the HONOR 400 Pro 5G is now available for pre-order across the Philippines for only Php 32,999 (24GB + 512GB)!

Order now at any HONOR Experience and Partner Stores, and online via Lazada – https://bit.ly/Laz_H400Pro_PR, Shopee – https://bit.ly/Shop_H400Pro_PR, or TikTok Shop – https://bit.ly/TikTok_H400Pro_PR.

To know more about HONOR 400 Pro 5G, head on to: https://bit.ly/Web_H400Pro_PR. For more exciting announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph) and TikTok (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.