Every June 12, the country beams with pride as it celebrates its independence and freedom from colonial rule. But in today’s context, what does it mean to be Pinoy and Proud and how can this be embraced by every Filipino?
As the country commemorates its 123rd Independence Day, Jollibee once again ignites the hearts of Filipinos all over the world with its new song titled “Pusong Pinoy.” Performed by world-class celebrities Sarah Geronimo and Billy Crawford, “Pusong Pinoy” celebrates an ever-present Pinoy Pride rooted in the Filipinos’ innate ability to give joy and hope, as well as rise above challenges by embodying the spirit of Bayanihan and helping one another.
“We wanted to highlight an admirable trait of Filipinos – while we are known as being resilient and being joyful people, what drives this is our malasakit sa kapwa which enables us to face any challenges that come our way. The Bayanihan spirit has always been a part of our culture, and we see now that it is still very much alive in modern times. So, we should all be proud of our Pusong Pinoy”, says Francis Flores, JFC’s Philippines Country Marketing head and Jollibee PH Marketing head.
“Para sa akin, ang ‘Pusong Pinoy’ ay laginghandangtumulong, mapa-Pilipino man o ibanglahi,” shared Jollibee ambassador Sarah Geronimo. “Kahit saan ka magpunta, talagang ang puso ng Pinoy ibamagbigay ng pagmamahal at pag-aalaga.” Sarah added.
In the video, Sarah and Billy sing about how Filipinos spread pride and joy, with scenes depicting acts of selflessness and compassion for others specially during challenging times. These examples show how Filipinos overcome hard times by uplifting each other with a kind of joy that comes from within. And how, in this celebration of Independence, they give meaning to their freedom by sharing it with those around them.