Together with local and international experts, Jollibee Group Foundation has been introducing technologically advanced farming techniques and systems to smallholder farmers to empower them to improve their productivity and gain more income.
Jollibee Group Foundation (JGF) continues to support smallholder farmers by providing them access to technologically advanced farming techniques for more sustainable agriculture.
“Improving smallholder farmers’ knowledge and capacity for greater productivity and profit will redound to the continued growth of our agricultural sector,” said Gisela Tiongson, JGF Executive Director.
Launched in 2008, JGF’s Farmers Entrepreneurship Program (FEP) empowers and helps smallholder farmers sharpen their technical and business acumen, as well as partnership-building skills. Today, these farmers supply the vegetable requirements used in some Jollibee, Chowking, Greenwich, and Mang Inasal favorites.
“By becoming more adept and qualified to participate directly in the value chains of food companies, small producers get assured of a regular market, resulting in their increased and steady income,” Tiongson added. To reinforce support to smallholder farmers, JGF has adopted public-private partnerships to help farmers gain access to agricultural technologies that increase their yield, reduce farming costs, and make them more competitive in the market.