San Miguel Foods officially ushered in the Christmas spirit with the Home Foodie Madalicious Christmas Kickoff on October 29, 2024, at the San Miguel Foods Culinary Center in Pasig City. This highly anticipated event was a joyful celebration of food, creativity, and the festive season, gathering over 40 influencers and digital creators for an afternoon filled with interactive activities, culinary inspiration, and social media buzz.

A Holiday Wonderland of Culinary Delights

The San Miguel Foods Culinary Center was transformed into a magical holiday wonderland. From festive decorations to the curated lineup of activities, every detail showcased the essence of the season and the best of San Miguel Foods’ iconic brands.

The three-hour event provided an immersive experience for attendees, fostering a sense of creativity and camaraderie while reinforcing Home Foodie’s reputation as the go-to hub for quick, delicious recipes perfect for any occasion.

Event Highlights

1. Engaging Games and Social Media Challenges

The event kicked off with fun and collaborative activities, such as the 4Pics & Words game, where participants tested their knowledge of San Miguel Foods products, and the Home Foodie Passport activity, which encouraged attendees to share posts online and promote the newly launched Home Foodie e-cookbook.

Participants enjoyed premium prizes, including a smart digital oven, a digital slow cooker, and high-quality Masflex cookware, amplifying the excitement and online visibility of the event.

2. Launch of the Home Foodie Madalicious Celebrations E-Cookbook

One of the event’s highlights was the launch of the Flavors for the Holidays e-cookbook, featuring 17 simple yet flavorful recipes crafted with San Miguel Foods products. Guests sampled delicious dishes like Purefoods Fiesta Ham creations and Magnolia Chicken Timplados specialties, inspiring everyone to whip up unforgettable holiday meals at home.

3. A Cooking Demo with Happy Ongpauco-Tiu

Renowned restaurateur Happy Ongpauco-Tiu took center stage with a live cooking demo, sharing her expertise and innovative tips to elevate traditional holiday meals. Her Pandesal Ensaymada with Christmas Ham, a unique twist on the classic Filipino favorite, delighted attendees and embodied the holiday spirit.

4. Recognition of Culinary Talent in the Influencer Cookoff

The Home Foodie Madalicious Cookoff Influencer Edition culminated at the event, showcasing culinary creativity among participants. Each influencer prepared dishes using mystery ingredients from San Miguel Foods, competing for top prizes sponsored by Reyna Gas and Masflex Cookware.

Winners included:

• Grand Prize: Roanne Tadina for her Lime Oriental Wings (Magnolia Chicken Timplados), winning a 20-liter microwave oven.

• 1st Place: Charisse Espinosa for her Beef Tapa Shepherd’s Pie, awarded a 6-liter digital air fryer.

• 2nd Place: Karina Ramos for her Ginataang Manok Inasal, earning an electric hotpot barbecue griller.

All participants received elegant Masflex dinnerware sets as tokens of appreciation.

Celebrating Culinary Excellence

The awards ceremony was graced by notable personalities, including Llena Tan Arcenas (San Miguel Foods Culinary Services Manager), Leah Golez (AVP Sales & Marketing Manager), celebrity chef Gene Gonzalez, and executives from Masflex, adding prestige to the event.

Join the Home Foodie Community for More #Madalicious Meals

The Home Foodie Madalicious Christmas Kickoff was more than just an event—it was a celebration of community, creativity, and the shared love for food. San Miguel Foods invites everyone to explore more #Madalicious holiday ideas through the Home Foodie platforms on Facebook, Instagram, TikTok, YouTube, or the official website.

This festive season, let San Miguel Foods be your partner in creating delicious, heartwarming memories. Whether you’re preparing a feast for loved ones or whipping up quick dishes, Home Foodie ensures your holidays will be filled with joy, love, and great-tasting food.