With more people turning to online platforms for their needs, brands and sellers are turning to entertainment features such as live streams to give consumers an engaging and fun shopping experience. Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, provides shoppers a more interactive online buying experience through the new co-streaming feature on Shopee Live, which allows live stream hosts to co-stream with one of their viewers for a more interactive experience.
Hear from our two live streamers on how they are maximizing Shopee Live for this 3.3 – 4.4 Mega Shopping Sale:
Miccolo Solis, Shopee seller and influencer, shared that he uses the poll feature the most. “It helps me engage with viewers. I can check their opinion on certain topics, especially about the products,” said Solis. Polls also allow him to inquire about his customers’ specific requests, budget range, and preferred styles. In addition, Solis also hosts games on Shopee Live to keep his viewers interested.
For fellow influencer Quinito Villarosa, it’s the latest ‘Mine’ feature that gives him feedback on what content customers want to see next, or what items they want to see featured or reviewed. To maintain a strong relationship with viewers, Villarosa connects with them even after the live stream ends. “I do a lot of ‘OffLive’ engagement. I still interact with them after the live streams, usually inside the many group chats we have on Facebook Messenger and even Instagram,” said Villarosa.
Solis is excited to utilize the new Shopee Live Co-streaming feature as it gives him the opportunity to interact directly with viewers, making the live stream session more fun, enjoyable, and engaging. Villarosa, on the other hand, is already prepping for his next live stream. “I’m already asking my viewers what they want to see during my live stream so I can order it ahead of time. Being able to hold the items personally makes for a more interactive live stream experience,” he said.
With in-app features like Shopee Live, Shopee continues to improve the platform to make e-commerce more accessible and engaging for everyone. Solis and Villarosa encouraged other influencers to take advantage of Shopee Live and its many features as well. “Just do it, it always starts with one step. Make it a habit and always enjoy the live videos. Watch other live streamers, observe what they are doing, and apply best practices to your own live stream,” said Solis.
Villarosa added that doing live streams is an opportunity to widen their networks. “Every day I wake up feeling blessed with this opportunity. I literally meet new people each time I open the Shopee app and prepare for another run of live streaming.”
Shopee 3.3 – 4.4 Mega Shopping Sale
The Shopee 3.3 – 4.4 Mega Shopping Sale, which runs until April 4, 2021, will feature up to 70% off on authentic brands such as Havaianas Philippines, Huggies Philippines, Realme, P&G Beauty, Pampers, Nestlé, Garnier, Enfagrow, Unilever Beauty, Vivo, and Xiaomi, on Shopee Mall.