PLDT Inc. and Smart Communications, Inc. (Smart) have partnered with Tiktok Philippines Inc. through their eBiznovation Buy Local Bazaar Caravan, training micro-, small and medium-sized enterprises (MSMEs) in Visayas to use the Tiktok platform to reach new customers and grow their businesses online.
The eBiznovation bazaar traveled to Borongan City in Eastern Samar, Municipality of Miagao in Iloilo, and Municipality of Sibalom in Antique.
“We are proud to spearhead this effort to ignite the entrepreneurial spirit of MSMEs, especially in the different cities and provinces in Visayas. With the right skills and support from partners like Tiktok, small businesses can tap into digital channels to showcase their products and expand their livelihood,” said Marylou Gocotano, PLDT and Smart Stakeholder Management Visayas Relations Head.
Through a whole-day training session with hands-on workshops, participants in the caravan learned best practices for creating engaging content, building their brand on Tiktok, connecting with more customers worldwide, and selling products through the platform.
Participants were also taught the basics of internet safety and introduced to the Maya Business App to streamline their payment processes, enabling safe and more efficient online transactions.
“I hope that our MSMEs will use this training to their advantage so they become empowered to thrive in the digital era. On behalf of the Municipality of Miagao, I extend my heartfelt thanks to PLDT and Smart for selecting us to be participants of this bazaar. This will forge a path of progress, bridging opportunities for local entrepreneurs through technology,” said Hon. Japhet Grace Moleta, SB Member of LGU Miagao.
